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Also consider: Alternative means If you don’t want to go the route of using an off-the-shelf package, what other options are available for you to explore? That’s what we’re going to look at in the second half of this piece… Is eBay right for your business? Opening its doors in 1999, eBay UK now has over 14 million users, with over 10,000 people using the site for a business that is their primary means of income. It’s not just about people selling unwanted goods – businesses have used the simplicity that eBay offers to set up lucrative operations.
Even the larger brands such as Argos, Debenhams and House of Fraser are using eBay to sell online. With sophisticated tools now available you can be up and running with your store in just a few hours. The eBay Seller Centre has all the information you need.
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Each store is managed via eBay’s familiar user interface, and there are a number of eBay-provided tools to help manage, track and promote your shop once it’s established. Using eBay as the platform for your business could be ideal if your business wants to sell goods on a fixed price basis. The complete integration of the PayPal e-payments system into eBay takes care of this essential component of your store. The key with eBay is to look closely at the costs involved and also the transaction fees that PayPal charge before moving forward and setting up your own store.
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How to create your own e-commerce solution Of course if you want complete control over every aspect of your online store, building each page yourself will be the best course of action. Hiring someone to code your website is one option. If you decide to do this follow these steps: Ask the company for live examples of their work to look at Write a detailed brief of the site you want created.
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The more detail the better to avoid confusion Ensure you understand the price you are being charged and how many revisions this price includes Always have a signed agreement or contract before work commences Ask whether the designers will host your site and if you will be able to make updates yourself or if all updates must go through the design agency at an additional cost Ask for the copyright of your design to be assigned to your company, as your website is an important part of your business’ intellectual property Put into your contract, details of how the agreement can be amicably dissolved if things go wrong You also don’t have to build your site completely from scratch. Buying a template can give you all the basic pages your site needs. You can then either modify them yourself using an application like Dreamweaver, or hire a coding expert to make the changes.
Website templates are available from a number of vendors including Template Monster. If you already have a website and want to add e-commerce functionality, this can be easily achieved with a number of applications including: Final advice Whichever route you decide to take when building your website always remember: You need to ensure your store can be easily updated and managed. Good professional web hosting is vital to ensure your site is always available.
Look for payment and shopping carts that are intuitive and efficient to use. Customer service is king these days. Businesses shouldn’t just efficiently take customers’ money, but should also properly support them. Make sure that your store is fully integrated with all the leading social media sites.
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